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Checklist
Use the attached checklist for self-evaluation of your site.
HOME PAGE
- Load your site (from a customer site, if possible.) Did this take less than ten seconds? (1 second on broadband, cable, or DSL) Y/N
- No extra, or pointless, graphics on home page. Does every graphic have a purpose? Y/N
- Do you use “Alt” fields (pop-up text) for all graphics? (position mouse over graphic to test) Y/N
DATED CONTENT
- Have ALL date references, such as a copyright, news release, or "last updated" statement been current (within the last month)? Y/N
- Is EVERY item (menu item, graphic, etc.) on the home page current and accurate? Y/N
- Does your site name appear on the "top line" of the browser? Y/N
CLARITY
- Is the purpose and ownership of the site clear? Y/N
- Do you have clear and persuasive text that asks for a response by email or phone? Y/N
- Is there a suggested response (trial close) in more than one location? Y/N
- Is your email address (or form) accurate, and is the email read regularly? Y/N
SIMPLICITY
- Do you see all of the home page, without horizontal scrolling? Y/N
- Will your site work when the browser is NOT "maximized"? (less than full screen) Y/N
- Is it easy to understand the menu and move between pages? Y/N
LINKS
- Do you have links to additional sites or resources? Y/N
- Does EVERY link go to an "active" site? (does not display as "unavailable" or "unauthorized") Y/N
- Do you avoid sending a potential customer directly to a competing firm's site? Y/N
- When you open a link, the site appears under your logo, or with your menus, but is not made difficult to read or use.? Y/N
SEARCHING
- Using your Company Name, try to find your site using two or three major search engines. Do you find it? Y/N
- Using words from your Product or Service, try the search again. Use words that you normally use to describe your firm's product. Do you find your site? Y/N
PRINTING
Print your site in B/W and in color.
- Did it print all of the info? (frame layouts often print one panel of the page) Y/N
- Is the printing clear and easy to read? (No light gray on medium gray background, etc.) Y/N
- Does the printing (on price lists, etc.) look good enough to represent your firm? Y/N
- Is it accurate and up to date? Y/N
EVALUATION
If you answered more than two questions "NO", then you should consider having your site maintained.
If you answered more than five questions "NO", then you are certainly losing business and should email Mainte-Net immediately.
If you answered more than ten questions "NO", you haven't really been on the web at all. Call your lawyer and THEN email Mainte-Net.
Most problems are both easy and quick (inexpensive) to repair, getting you back into e-business in a matter of hours!
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